Blogs in a corporate/academic environment
Some interesting discussion in the last session of the morning on the use of blogs - and in one case, wikis - by or in institutions. The University of Warwick encourages all students to blog, and risks the occasional bad press to reap a lot of positive advantages. Blogging at IBM is seen as important communication between groups and employees, and Philippe Borremans also admitted that a bonus was that the knowledge of employees was formalised as it was blogged, enabling IBM to 'capture' it. The Guardian is also blogging and enjoying the results of informal journalism and feedback. One interesting point was that nearly all topics are triggered by a Guardian employee's column - so no job losses yet, then!
Chris Armstrong


