Counting on statistics for market research:
finding, evaluating and using resources

Venue and date

Netskills Training Suite, University of Newcastle

Wednesday, 21st April 2010, 9.30 – 16.30

Course Outline

Finding reliable statistics, industry and market data that exactly meet your needs can be difficult at the best of times. Free information, if it is available, may have to be gathered from multiple sources and even priced services have their limitations and drawbacks. This one day workshop gives practical guidance on how to find and evaluate web based statistical information and market research. Social and professional networking services such as blogs, Facebook, LinkedIn and Twitter are considered both as sources of information and as a means of identifying real people who can help you. It will also look at options for gathering your own data.

Topics will include:

• Introduction to the different types of market research
• Key starting points and where to look for free statistics
• Tips and tricks on using search engines more effectively to find information
• Specialist industry and market data research tools
• Priced services: content aggregators versus individual publishers
• Using Web 2.0 and social/professional networks
• Gathering your own statistics: creating surveys online and commissioning bespoke research
• Criteria for assessing and evaluating the quality of the information

A significant part of the day will be taken up with practical sessions; exercises will be provided but participants are free to try out searches of their own. This workshop is suitable for all levels of experience. The techniques and approaches covered can be applied to all subject areas.

Course Presenter: Karen Blakeman

Karen Blakeman trained and worked as a scientist before becoming an information professional. She has been an independent consultant since 1989 and provides training and consultancy on finding, evaluating and managing electronic information resources; searching the Internet; Web 2.0 and social/professional networks. Her clients include organisations in the private, public and academic sectors. She is an Honorary Fellow of CILIP - Chartered Institute of Library and Information Professionals, an active member of the UK e-Information Group (UKeiG), and a member of the Association of Independent Information Professionals (AIIP).She edits and publishes an electronic newsletter called Tales from the Terminal Room and her blog ( http://www.rba.co.uk/wordpress/ ) reviews recent developments and new services in the world of search and business information.

Costs (including lunch and refreshments):

UKeiG members £180 + VAT at the current rate; others £220 + VAT at the current rate

Bookings

UKeiG accepts firm bookings by post, fax, email and through the UKeiG Web site. All fees are payable in full prior to the date of the course. Cancellations received less than 7 working days before the start of the course will be subject to the full fee. For non-attendance at a course there will be no refunds and the full fee will be payable. Substitutions may be made at any time without additional cost.

UKeiG reserves the right to cancel a course if insufficient bookings have been received. Delegates will be offered an alternative date or a full refund of the course fee. UKeiG reserves the right to make changes to the programme. UKeiG will not be liable for any consequential loss of travel or accommodation fees due to cancellation of the course.

A cancellation fee of £25.00 + VAT is payable. No refunds after 14th April 2010.

Please specify any special dietary requirements.

Booking Form

• Download booking form PDF

Please complete and return this form (or print and post) by 14th April 2010.

Christine Baker
Piglet Cottage
Redmire
Leyburn
North Yorkshire
DL8 4EH

Tel & Fax: 01969 625751 +44 1969 625751
Email: CABaker@ukeig.org.uk

Cheques should be made payable to UK eInformation Group

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