Current Style: Standard
Change management and marketing: powering your way from recession to recovery: Shaida Dorabjee and Elisabeth Goodman
Venue:
Cilip Headquarters
Date:
Wednesday, 21 March, 2012 - 09:30 - 16:30
Course Outline:
Whether your organisation, your customers, or you are most directly affected by the current economic climate, the chances are that you are having to develop new e-services or e-products, new ways of working, and communicating new information and knowledge to your customers.
Leading and managing change, and marketing yourself, your products and your services are not luxuries: they are a necessity for any professional looking to proactively manage their way through a recession and into a recovery. Understanding where you and your stakeholders are in the change process, and developing ways to promote new products and services are essential skills for any information professional concerned with the successful delivery of e-information.
There are many well-tested techniques to help you develop these skills for proactive recovery. This course will use the key components of change management and marketing to illustrate these techniques in a participative and practical day.
The session will include:
- The change management curve
- How to understand your stakeholders’ requirements and the climate in which you are operating
- Developing services and identifying change initiatives to meet these requirements
- The change management and marketing journey – a step by step approach
- Putting (recovery) plans into action
- Measuring your effectiveness
Who should attend:
Information professionals in middle and senior management positions in public and private sector organisations who wish to advance the effective exploitation and management of electronic information. It will enable them to:
- Identify opportunities where improvements in information services need to be well managed and delivered
- Experiment with a range of change management and marketing techniques
- Develop draft marketing and/or change management plans for a proactive approach to their challenges
Course Presenter:
Shaida Dorabjee and Elisabeth Goodman
Elisabeth and Shaida have both spent many years in information management roles in industry prior to developing their own businesses in the management of issues affecting information professionals.
Shaida has been an information manager, responsible for a variety of library and information functions covering research and development, business and marketing information. She now works as a consultant at SD Information Services (www.sdis.co.uk) specialising in information management and training in the public and private sector.
Elisabeth runs RiverRhee Consulting (www.riverrhee.com), enhancing the effectiveness of business teams through process improvement, knowledge management and change management training and support. She previously worked in the Pharmaceutical Industry where she held management roles in Information and Library Management and internal training and consultancy roles supporting business teams on a global basis.
Costs (including lunch and refreshments):
UKeiG members £160 + VAT at the current rate; others £200 + VAT at the current rate
Pdf Booking Form:
Course Reference for Online Bookings:
change
Bookings
UKeiG accepts firm bookings by post, fax, email and through the UKeiG Web site. All fees are payable in full prior to the date of the course. Cancellations received less than 7 working days before the start of the course will be subject to the full fee. For non-attendance at a course there will be no refunds and the full fee will be payable. Substitutions may be made at any time without additional cost.
UKeiG reserves the right to cancel a course if insufficient bookings have been received. Delegates will be offered an alternative date or a full refund of the course fee. UKeiG reserves the right to make changes to the programme. UKeiG will not be liable for any consequential loss of travel or accommodation fees due to cancellation of the course.
A cancellation fee of £25.00 + VAT is payable.
Please specify any special dietary requirements.
Booking Form
You can complete a PDF booking form for this course and return it no later than seven days before the course date.
Christine Baker
Piglet Cottage
Redmire
Leyburn
North Yorkshire
DL8 4EH
Tel & Fax: 01969 625751 +44 1969 625751
Email: CABaker@ukeig.org.uk
Cheques should be made payable to UK eInformation Group
Online Booking
For online bookings please take note of the Course Booking Reference and complete the Online Event Booking Form.
