Current Style: Standard
How to make Google behave: techniques for better results : Karen Blakeman
Venue:
Room LG04, Learning Centre, University of Birmingham, Edgbaston, Birmingham
Date:
Wednesday, 8 February, 2012 - 09:30 - 16:30
Course Outline:
Having problems with Google? Fed up with it ignoring your search terms and giving you something completely different? Or confused by irrelevant tweets from complete strangers appearing in your results? Personalisation, localisation, social networks and semantic search are all being used by Google in an attempt to improve relevance but it can all go horribly wrong. Austria suddenly becomes Australia and Google decides that coots are really lions! Nevertheless, just one really good result in the top five is often enough to persuade us to return to Google again and again. There are many tricks we can use to make Google return better results and this workshop will look in detail at the options that are currently available to us.
Topics will include:
- how Google works - what Google tells us and what we have to guess
- recent developments and their impact on search results
- how Google customises your results and can you stop it?
- how to use existing and new features to focus your search and control Google
- how and when to use Google's specialist tools and databases
- what Google is good at and when you should consider alternatives
You will have ample opportunity to experiment and try out the techniques for yourself and Karen will be on hand to help and advise you. Exercises are provided to help you test out the search features but you are free to explore and try out searches of your own.
Who should attend:
This workshop is suitable for all levels of experience. The techniques and approaches covered can be applied to all subject areas.
Course Presenter:
Karen Blakeman
Karen has worked in the information profession since 1978 and became a freelance consultant in 1989. She provides training and consultancy on social and collaborative web tools, and searching for and managing information resources. After graduating from Birmingham University with a degree in Biological Sciences she worked at the Colindale Central Public Health Laboratory. She then spent ten years in the pharmaceutical industry before moving to the international management consultancy group Strategic Planning Associates. Karen edits and publishes a monthly, electronic newsletter called Tales from the Terminal Room and her blog can be found at http://www.rba.co.uk/wordpress/. She is an Honorary Fellow of CILIP (Chartered Institute of Library and Information Professionals) and a member of the Association of Independent Information Professionals (AIIP).
Costs (including lunch and refreshments):
UKeiG members £180 + VAT at the current rate; others £220 + VAT at the current rate
Pdf Booking Form:
Course Reference for Online Bookings:
googlebrum
Bookings
UKeiG accepts firm bookings by post, fax, email and through the UKeiG Web site. All fees are payable in full prior to the date of the course. Cancellations received less than 7 working days before the start of the course will be subject to the full fee. For non-attendance at a course there will be no refunds and the full fee will be payable. Substitutions may be made at any time without additional cost.
UKeiG reserves the right to cancel a course if insufficient bookings have been received. Delegates will be offered an alternative date or a full refund of the course fee. UKeiG reserves the right to make changes to the programme. UKeiG will not be liable for any consequential loss of travel or accommodation fees due to cancellation of the course.
A cancellation fee of £25.00 + VAT is payable.
Please specify any special dietary requirements.
Booking Form
You can complete a PDF booking form for this course and return it no later than seven days before the course date.
Christine Baker
Piglet Cottage
Redmire
Leyburn
North Yorkshire
DL8 4EH
Tel & Fax: 01969 625751 +44 1969 625751
Email: CABaker@ukeig.org.uk
Cheques should be made payable to UK eInformation Group
Online Booking
For online bookings please take note of the Course Booking Reference and complete the Online Event Booking Form.
